Zeitgeist Website goes live

The ‘idiosyncratic alternative black lager’ with artwork by Duncan of Jordanstone student, Heather Brennan has launched its website. Check out Heather’s ultra cool illustration on the Zeitgeist website here.

What’s more, there is a very unusual hook behind the Zeitgeist website.

Here’s what they say:

“The blog will not be updated by the owners or mediators, but by the customer!

We are giving ownership of the blog, website and brand to the people who drink the beer.

The idea is to create a whole alternative community online on the zeitgeist site.

People can blog about anything: beer, art, film, culture. They can upload movies, pictures and say anything they want. The idea is that the discussion has an alternative vibe which ties in with the non-conforming message of the beer.

This is a brand controlled by the people, not a brand which controls them.

It is not our blog. It is not zeitgeist’s blog – it is your blog!”

 

Cool huh? Fancy becoming a member of this new wave of online community? To get involved and start blogging, all you have to do is purchase some beer from the online shop. As a nice little incentive to get people hooked, when you purchase your beer, entering the secret discount code  SHEEP  nets you a sweet 70% off! Result, not only do you get a great deal on this new cool beer, but you also get to be a blog pioneer and be one of the first to update!

Click here to get involved.